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Through discussion and interaction, Denise uncovers the three critical characteristics you must possess or
foster in yourself to be successful as a coach. This discussion also includes ways participants can play to
their strengths more fully and how they can up their game in areas where they’re falling short.

Following this, Denise will present a participatory exercise demonstrating how a coach can be more
effective as a business owner, generating clients and opportunities without losing his/her sense of self.
Many coaches struggle with sales and marketing. They feel “misaligned” with their true self because they
don’t know how to approach the process in a way that feels genuine and authentic. Denise will lead an
exercise that shows participants how they can adapt what they’re currently doing and approach sales and
marketing from a place of mindfulness and service ... from the essence of being a “coach” ... not the stance
of sales.

Subsequently, the discussion will focus on Positive Psychology and meld the elements in the “essence of
being” discussed in topic one with the “essence of doing” discussed in topic two to tie it all together!
Participants will talk about and commit to some daily practices that will make all the difference.

Inspired by what they have learned, participants will declare actions and commitments that will build
resilience and enhance their overall well-being.

CCEU:   0.75 Core Competency and 0.75 Resource Development

Presenter:
Denise Hedges, PCC
website: https://denisehedges.com/

Denise Hedges is a passionate speaker, business development and presentation skills coach with over three decades of experience in public speaking, sales, and marketing. She’s sustained a six-figure coaching practice for nearly 20 years.

As a results-oriented business development and speaking coach, Denise has helped thousands of coaches, consultants, and business owners, nationally and internationally, move past any uncertainty or fear they have about sales and marketing, so they attract more clients, make more money, and make a real difference in the lives of more people! 

She specializes in training and coaching business owners to market themselves more effectively using the strategy of speaking. Denise is an ICF Professional Certified Coach, and she served as a 10-year faculty member of Coach University, training personal and business coaches all over the world!